About Us

Welcome to Sunrise Honda! We're glad you dropped by for a visit. We have been in business since 1998 selling Honda motorcycles, ATVs, PWC, side-by-sides, generators and water pumps, the finest, most dependable products of their kind available anywhere on the planet. As one of the leading dealerships in the nation, Sunrise Hondas business plan uses a balanced approach of competitive prices, always a huge selection of products and a level of customer service seldom found in any industry, particularly powersports. Sunrise Honda is owned by Ricky and Kim Floyd of Searcy. Both Ricky and Kim are from families with strong ties to the community, so they have taken the approach in business thatSunrise Honda must have repeat business to survive, and it is that dedication to serving our customers that has built Sunrise Honda into the business that it is. While it's nice that you visited us online, we would treasure your visit to our store! We have customers from all across our great nation, so no distance is too far to travel for all we have to offer. We are located 45 miles north of the Little Rock metro area, just off Exit 45 of Hwy. 67/167. Come see us, give us a call on our toll-free number at (501) 305-2900 or just spend some time online with us. Either way, your visits are always welcomed and appreciated!

Sunrise Honda provides superior customer service and has an entire team that consists of professional sales members, finance experts, service technicians and a knowledgeable parts and accessories staff to support you, our valued customer. We pride ourselves on having well-trained experts that strive for customer satisfaction. Come in and visit our friendly, reliable and experienced staff.

Sunrise Honda offers the newest models including Honda, Honda-Marine and Honda-Power. Our location is complete with service, parts and sales departments. We will help you maintain your ATV, motorcycle/scooter or UTV so that it runs for years. If it is having problems, we can diagnose and repair it! Schedule your service appointment today.

Our parts department also has the largest selection of high-quality Honda, Honda Power and Honda Marine parts and accessories in the area. Fill out a parts request form to see if we have the part in stock. If we don't, we'd be more than happy to order the item for you!

At Sunrise Honda, our customers come first.

Our mission statement is:

"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."

Why Purchase from Your Local Dealer?

• Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
• Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
• Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your vehicle serviced. You will experience the value your local dealer can add to your purchase.
• Local Economy - Local purchases help to keep tax dollars and people at work in your community.

Sunrise Honda is conveniently located near the areas of Bald Knob and Beebe.